Marketing. A dedicated module enables the acquisition, storage and use of various types of data in the sales process. This data includes the original trade action, future follow-up activity, and additional sales.
Campaigns and marketing activities allow you to find and build relationships with potential customers. Thanks to that initial interactions turn into sales relationships.
The goal of the campaign is to connect with people in potential customers, sales leads, sales opportunities and existing customers who have been selected to participate in the campaign. The solution allows you to create several types of campaigns. E.g. telemarketing, using mail merge and using e-mail, to maximize the expected customer benefits. As the campaign progresses and positive reactions are noted, the sales process can be started to the most promising recipients.